SB MasterDon’t Get Too Cute with “Protected Domain of Origin” NamesIn a recent case appealed to the UK High Court regarding a trademark refusal “Nosecco” was found to be deceptive, and prohibited by EU law…Feb 24, 2021Feb 24, 2021
SB MasterCan You Actually Own a Generic Term as a Trademark? Surprise Ruling by U.S. Supreme CourtThis past summer something quite unusual happened: a trademark case was decided at the U.S. Supreme Court. This is rare, only one or two…Feb 24, 2021Feb 24, 2021
SB MasterBe Careful of Trademark Overreach: Casper the Mattress Bumps Into Casper the Friendly GhostYou can probably visualize Casper the Friendly Ghost, a cartoon character created in the 1930s who has appeared in comics, 55 cartoons…Feb 24, 2021Feb 24, 2021
SB MasterA Longer BioA pioneer in professional name creation, SB is known for her creative and strategic naming and brand architecture innovations; for the…Feb 20, 2021Feb 20, 2021
