Don’t Get Too Cute with “Protected Domain of Origin” NamesIn a recent case appealed to the UK High Court regarding a trademark refusal “Nosecco” was found to be deceptive, and prohibited by EU law…Feb 24, 2021Feb 24, 2021
Can You Actually Own a Generic Term as a Trademark? Surprise Ruling by U.S. Supreme CourtThis past summer something quite unusual happened: a trademark case was decided at the U.S. Supreme Court. This is rare, only one or two…Feb 24, 2021Feb 24, 2021
Be Careful of Trademark Overreach: Casper the Mattress Bumps Into Casper the Friendly GhostYou can probably visualize Casper the Friendly Ghost, a cartoon character created in the 1930s who has appeared in comics, 55 cartoons…Feb 24, 2021Feb 24, 2021
A Longer BioA pioneer in professional name creation, SB is known for her creative and strategic naming and brand architecture innovations; for the…Feb 20, 2021Feb 20, 2021
